£200,000 minimum · £250,000 stretch target · one Tesla Roadster covered in your logos
Your logo on the most-photographed car in Britain.
We're buying a Tesla Roadster and covering it, panel by panel, in the logos of the businesses who back the project. Bid on a position from £500. 1,500–2,000 miles a month on regular runs across the UK, taking in major motorways and the car meets we can get to along the way.
0 of 122 positions with bids
3D model: “Tesla Roadster 2020” by metarex.4d, licensed CC BY 4.0. Fan reconstruction from Tesla's public design reveal — not an official Tesla asset; see our disclaimer.
Pick a panel
10 zones across the car, from the flagship bonnet centrepiece down to small logos on the bumpers and wings. Prices start at £500 and rise in £50 increments once bidding opens on a slot.
Hood
The bonnet centrepiece plus a 20-logo ring framing it — Zone 01 on the placement map.
Roof
One large contravision logo across the roof panel — Zone 02 on the placement map.
Windshield strip
One large logo across the windscreen strip — Zone 09 on the placement map.
Driver door
One large door logo plus 16 small logos around it — Zone 03 on the placement map.
Passenger door
One large door logo plus 16 small logos around it — Zone 04 on the placement map.
Front
12 small logos across the front bumper — Zone 05 on the placement map.
Rear
10 small logos across the rear bumper — Zone 06 on the placement map.
Front wing
5 small logos on each front wing (10 total) — Zone 07 on the placement map.
Rear wing
16 small logos on each rear wing (32 total) — Zone 08 on the placement map.
Full window contravision
The single most valuable slot on the car — Zone 10 on the placement map.
Why a Roadster gets seen
- 1,500–2,000 miles driven every month, across the UK.
- Regular runs to Leeds, Sheffield, London, Swansea, Edinburgh, Carlisle and Southampton.
- Major UK motorway networks — the M1, M6, M4, M8 and beyond.
- It also does real work: Cocoon Vehicles uses it as a chaser car for driver deliveries up and down the UK, and our MD drives it to meetings with manufacturers and dealer groups across the country — genuine business runs, not just for show.
- A car this rare gets photographed and shared on social media wherever it stops.
- We attend UK car meets and events throughout ownership.
What happens to the money
- A flat £100 deposit is taken via Stripe when your bid is accepted — non-refundable.
- The remaining balance is invoiced separately via Stripe once the vehicle is delivered and before sign-writing.
- Funds are held by a dedicated holding company, supervised by Nuvo Accountancy.
- We need at least £200,000 to go ahead. If bidding falls short, we cover the gap with an interest-only loan against the project — see the terms.
- After 2–3 years, the car is auctioned. Proceeds settle that loan first, then — after auction fees and any applicable tax — the remainder is split between UK-registered charities in proportion to their votes. Vote here.
Press & media
Journalist or editor? A full press kit (spec, route stats, boilerplate release) is at /press. For interviews or imagery, contact Rhys Adams directly on X at @rhysadams, or use the contact form.